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Category: Apple|Aug 4, 2022 | Author: Admin

This mobile phone saved Apple

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Counterpoint Research figures reveal that the iPhone SE, which received a cold reception in the US, is doing well in Europe.

"Apple's cheapest mobile helped them a lot in Europe"
Recessions naturally cause consumers to save money, which is also reflected in the sale of mobile phones.

Smart mobile sales in Europe are down 11 percent compared to last year, "but Apple managed to increase sales and market share, mainly thanks to the 5G-supported iPhone SE," reports the analyst company. Total sales of 40 million units in the second quarter of this year are the lowest since the same quarter of 2020.

Counterpoint:
“Apple also increased both shipments and market share year-over-year in Europe – largely due to the launch of the 5G-enabled iPhone SE – but fell drastically quarter-over-quarter for the same reason as Samsung.”

Traces a tenacious rise
Counterpoint thus reveals that Samsung also managed to increase the number sold, but that the quarter went down because they, like Apple, withdrew from the Russian market. At the same time, Xiaomi (down 39 percent) and Oppo (down 26 percent) were knocked out by China shutting down due to covid.

The analysts take a gloomy view of the future, but say they still have hope that the situation can improve:

The situation in Europe is unfortunately still bleak. Many countries in Europe are sliding closer to recession, and domestic political tensions in a number of countries outside Russia and Ukraine are increasing, for example in France, Germany, and Great Britain. We still have hope that the bottom has been reached and that this should go up soon, but the rise is likely to be long and slow.