"Since the Digital Markets Act (DMA) came into force on 7 March, the EU's nearly 400 million smartphone users have started to have a choice asking them to select the default browser on their Android or iOS mobile device." This is how Opera's blog post reads about the increase in traffic they are now seeing as a result of making it easier to switch in the 27 member states.
Brave's browser also increased the number of downloads after the EU countries were given the opportunity, which we reported a few days ago:
“Because not only can the browsers use their own engines, but it's also the case that users are asked which browser they want when they open Safari, complete with download links to several alternative browsers. This has been a success for Brave, as they have increased downloads from around 7,500 and 10,000 as of January 15th to around 11,000 downloads following the release of iOS 17.4 on March 6th.”
How to choose a browser. Image: Brave
Opera can also boast of clear progress, because from March 5 to March 7, 164 percent of new users came on board.
- The day the election started to appear, we saw an increase in the growth of our daily active users, especially for Opera for iOS. We see this as an indication of two things: firstly, the importance of regulation to provide a more level playing field, and secondly, that users are hungry for new and innovative products that can deliver a superior online experience, says Jørgen Arnesen. EVP Mobile in Opera in the press release.
Opera reveals that also on Android, the question box on mobiles has led to more people trying alternative browsers such as Opera: "Opera for Android has also had significant growth - especially in France, where new users increased by 54 percent on the day the question was introduced .”