Category: Apple|Jul 6, 2022 | Author: Admin
Glance is on its way to the West
Glance knows there is a greater willingness to pay in the United States
Makes fun of Apple: - We have had advertising on the lock screen since 2019
Share onUS customers who want an Android mobile can end up with advertisements on the lock screen that the customer gets to know.
Glance is on its way to the West
Apple has since iOS 16 made the lock screen a place with more information and control, and now Glance, an Indian company, wants to use the lock screen to make money in the form of ads in the US as well.
Sources who have spoken to TechCrunch reveal that the company will launch the solution within two months. The company personalizes the ad on the lock screen based on interests, which naturally increases the click-through rate.
Glance knows there is a greater willingness to pay in the United States
It is the operators in the US they are talking to, and not necessarily the mobile manufacturers. There was a long tradition of pre-installed apps on Android, which is also a thing on certain Windows laptops, but now this will be extended even further.
Glance is valued at around two billion dollars and serves content to around 400 million smartphones in the Asian market. The company announced in February this year that it wanted to expand to the west in the coming years, and now it is happening earlier than expected.
