Google

Feb 6, 2021 google android tracking

Android should limit tracking

Bloomberg's Mark Gurman with enough tea scoop: Google develops anti-tracking in Android to stop apps from selling information about you to third parties.

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Android is supposed to not ask as iOS 14.5
Internal Google sources leak that the company is discussing how Android can collect fewer data and cross-track users in a way that is less strict than Apple's approach where the user is asked if it is okay for tracking and collection to occur.

The Chromium Projects is currently developing "The Privacy Sandbox" which aims to stagnate cross-tracking and which will later be found in Chrome.

Google needs to balance
Google monetizes what users do, earning more than $ 100 billion a year from targeted advertising.

As we already hinted at, Google should not require a box that asks the user every time. It's not known what Google's solution will be, but maybe a permanent setting in Chrome and / or Android settings?

Google's plan is to stop using third-party cookies in Chrome by 2022 - the same is mentioned by The Privacy Sandbox team.

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