Facebook founder and CEO Mark Zuckerberg are not only a little annoyed that Tim Cook and Apple have decided to ask users if it's okay for apps like Facebook to cross-track. He must be furious according to a new report.
Zuckerberg motivates the company to go on the offensive against Apple, but how?
The Wall Street Journal claims that Zuckerberg is trying to motivate the company to "inflict pain on Apple", whatever that means.
It's hard to imagine how Facebook can take revenge on a company like Apple that operates neither in the advertising nor the search market. Where we can see the two companies meet on the battlefield is the VR segment, but it is questionable whether Apple will launch a consumer headset in the first place - apparently, they will cost thousands of dollars.
It was actually rumored that Facebook would join Epic Games and the rest of the gang to attack Apple and the App Store together, but it did not happen. Instead, Facebook collaborates with them, including information sharing.
Facebook and Apple are actually already competing for little by little in the AR world, but this will probably flare up to a hardware war in the years to come:
Facebook believes that purposefulness and privacy go hand in hand
Facebook constantly states that they believe it is not the case that personal adaptations (ie targeted advertising) and privacy must be in conflict, and that the company manages to take care of both at the same time.
Facebook even believes that this is about the opportunity to have an open and free network:
“THIS IS NOT ABOUT TWO COMPANIES, THIS IS ABOUT THE FUTURE OF THE FREE NETWORK. APPLE BELIEVES THAT IT IS ABOUT PRIVACY, BUT IT IS ABOUT MONEY ”, says FACEBOOK'S SPOKESPERSON WHO AT THE SAME TIME DENIATES THAT THIS IS PERSONAL, BUT THAT FACEBOOK“ STANDS UP APPLE ”BY VILVE BY SMÅVN VÅNVN VÅNVNE .
Google will also make improvements with Android to stagnate cross-tracking, but it is rumored that the apps will not be required to ask every time.