In connection with the launch of Windows 11 Insider Preview Build 22635.3495 in the beta channel, Microsoft has revealed "recommendations" in the start menu.
“Great apps from the Microsoft Store”
But luckily, this is only coming to the US, at least in this test round. It is not known if they are rolling out globally with the final version:
“This will only appear for Windows Insiders in the beta channel in the US and will not apply to commercial devices (devices managed by organizations),” explains Microsoft in the blog post that also reveals that advertising is enabled by default, but can be disabled from the Windows settings.
Microsoft tested advertising in the file explorer last year, but later removed the test in beta versions and in launch versions, the advertising was not to be found. The company also continues to try to get Windows 10 users over to 11, including machines that cannot yet upgrade.